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THE STORY OF MCDONALD’S
1937 The McDonald brothers, Dick and Mack, open a little drive-in
restaurant in Pasadena, California. They serve hot dogs and milk shakes.
1945 They have 20 waiters. All the teenagers in town eat hamburgers there.
1948 They get paper boxes and bags for the hamburgers. They put the price
down from 30 cents to 15 cents. They cut the menu down from 25 things to only
9. There are no more waiters – it is self-service. So it is cheaper and faster. And
they have windows all around the kitchen – so every can see it is clean. Parents
start bringing their children to the restaurant. Poor families eat at the restaurant
for the first time.
1960s The McDonald’s company opens hundreds of McDonald’s
restaurants all over the states.
1971 They open restaurants in Japan, Germany and Australia.
Now... the McDonald’s company opens a new restaurant every eight hours!
There are more than 14,000 restaurants in more than 70 countries. The largest
restaurant is in Beijing in the People’s Republic of China and the smallest in
Ginza, Tokyo. The northernmost restaurant is in Fairbanks, Alaska and the
southernmost in Gibson, New Zealand. McDonald’s restaurants serve almost
exactly the same food in every country. But in Italy they serve beer, in Norway
the McLak (salmon burger) and in the Netherlands the Groenteburger
(vegetarian)!
THE STORY OF COCA-COLA (OR “COKE”)
The Coca-Cola story begins in Atlanta, Georgia, in 1886. John S.
Pemberton invents a new drink. Two of the ingredients are the South American
coca leaf and the African cola nut. Pemberton can’t think of a good name for the
drink. Finally, Dr Pemberton’s partner Frank M. Robinson suggests the name
Coca-Cola and writes the new name in a special way – and that becomes the
famous trade mark.
Thirty years later the famous Coca-Cola bottle design first appears. The
style of the bottle and the trademark are very important for the success of the
drink.
For many years, they make only Coca-Cola. They only introduce new
drinks – Fanta, Sprite and TAB - in the 1960s, and diet Coke in 1982.
The recipe of Coca-Cola is a secret. In 1985 the company does something
almost incredible. They change the recipe! But the public is very unhappy. And,
soon after, they bring back the original recipe: “Coca-Cola Classic”.
Today they sell Coca-Cola in 195 countries. Hundreds of millions of
people, from Boston to Beijing, drink it every day. It has the most famous trade
mark in the world.